Country Promotional
Foldout Brochure
The target for creating these large foldout pamphlets was to give an informative guide of each destination chosen and create an interest for the reader to then want to explore further in travelling to the location.
Initially I was briefed that I was to come up with a mini brochure to capture the reader on three of the companies top three countries to travel to. This then developed into creating an informative guide which the reader could also keep, so why not create a large visual peice that could be kept up on their wall with examples of the highlights within each of these countries.
So two of these countries (Peru/ Sri Lanka) I had the pleasure of travelling to with the company for my educational. Both trips were jam-packed full of activities & adventure where the travel group would learn about the culture and history of the locations as well as taking part in several excursions that would blow your mind.
Brand Colours
#34407B
C 28% M 23% Y 0% K 52%
#F6D716
C 0% M 12% Y 88% K 4%
#EE3155
C 0% M 74% Y 60% K 7%
Type
General Linear Icons
These icons were created for common use through each of the country-specific foldouts within the first opening fold. So the icons within the yellow rectangle would be used to represent the companies USP's (unique selling proposition) which would sit above the copy, describing what makes the company stand out from the crowd. The other icons further below were used for communication symbols and also labelling the best selling tours.
