Agent Incentive Marketing Campaign
The objective of this set of flyers was to push a competition for the agent stores that deal with Tucan Travel's product. The leading sales person would be in the running for winning a adventure tour to Colombia.
The brief was to be bright and eye catching so the agents would instantly remember what flyer to refer to should they need more information in the competition.
I had decided to go the route of creating an abstract arrangement of layers using the company branding colours and type of Roboto. Quite happy with the outcome as my main goal was to try and frame the central photo/ map with the information of the competition.
The next phase of the campaign was to create a follow-up email that our sales department would use in responding to the agents.
Using a similar layout to the flyer, I came up with a animated hero GIF using the essential information or the competition also used in the flyer.
This was then embedded into a standard email template the company used and set up into a mail merge doc which was then handed onto our sales managers that could then run the emails in bulk.