Y Travel Exhibition
Promotional Flyer

This exhibition was to be held in Infernos nightclub in Clapham which is a popular place for young travellers. The target audience at this particular exhibition would be young Aussies and Kiwis who are currently based in the UK whilst on their gap year and are looking to explore more of Europe, as for most that's the main reason they are in the UK.

So for this design I wanted something very hip and colourful probably leading with a location that most will want to visit in the EU.

Y-travel-exhibition-flyer-fronton-F+B.jp

y-travel-flyer-tucan-travel-Presentation

The front I chose to use the photo of a young woman infront of the scenic Bosnian town of Mostar with the iconic arched bridge surrounded by mountains in the background. The bright photo displays one of the highlights when visiting the Europes amazing Balkans.

The lead message "Up To 50% Off" is a strong sales figure to push & I wanted this to interact with the image so creating a strong hierarchy of the message had to be done. The aim was not to allow the message to shy away within the image but become part of it, so creating the scene using layers displays a depth of the message within the destination.